Task 3: What kind of Media Institution might distribute your Media product and why?

I previously chose Fox Searchlight Pictures as the media institution to distribute 'Askew', however, as the final outlook of our product changed, we doubted whether Fox would be appropriate since it turned out to be more artistic and unconventional than planned (due to the use of after effects).

Fox Searchlight Pictures is a division of Fox Filmed Entertainment of the larger 20^th Century Fox. They focus on making independent, British and often non-English-language films in genres such as drama, comedy and horror. They are also quite mainstream and commercial which is not found in 'Askew'.

Instead, we discovered Artisan Entertainment which we thought would be appropriate to distribute our film.

Artisan Entertainment was originally an American movie production company but was bought over by the Canadian company Lionsgate.
They've produced films such as Requim for a dream, Reservoir Dogs, Grizzly Falls and The Blair Witch Project, which are all unconventional dramatic films, with a deep message/issue underlying it.

 

All these films seem to have a certain unconventional yet artistic quality about them, which can also be found in Askew. Since 'Askew' would be the kind of film Artisan Entertainment would distribute, we thought that they would be the best choice and we therefore finalised the institution.

In terms of screening 'Askew' at a cinema, we wouldn't opt for a mainstream blanket release, but instead have it screened in an art house cinema.

We would, however, aim on getting high DVD sales, and we would therefore release a campaign in order to do so.