The costumes we chose for the band members needed to decided based on the brand image we were going for. We decided to opt for a more simple look for the band following Dyer's theories of being present and absent at the same time. By having the band dressed normally, the target audience can relate to the band because they look similar to them.
The dress suit for the magician on the other hand, is part of the narrative element of our video and it brings Dyer's 'absent' theory into practice. One wouldn't normally see a band member acting in a dress suit and by doing so, the audience encounter an unrealistic side of things.
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