Researching Codes and Conventions of a Genre

The Eels are very diverse in terms of the genres of music they produce which makes it really hard to choose one specific type.

The song we've chosen for our pop video (baby loves me) is a sort of an electronic pop-rock genre.

It has a lot of electronic tunes in addition to the traditional rock genre instruments such as drums and guitar.

In terms of conventions, most of the videos of this genre have conceptual videos that are based around a specific theme, as opposed to having a narrative that is being told.

The official video of 'Baby Loves Me' plays on the concept of miniature places which are meant to look half real and half fake. This adds the strange and eerie sort of approach that such music opt for in their videos.

This is also shown in their video of Novocaine For The Soul - the main concept of the video is no gravity/flying. The band members float around in the air throughout the video portraying a sort of surreal, unusual and unique code for their music. They also pay close attention to the lyrics and they ensure that their concept ties in with the implications of their lyrics. They aren't too fancy when it comes to costumes, they keep it simple but instead focus on the high concept of the video itself.