Friday 24 June 2011

Evaluation of Pop Promo Prelim

For our A2 Prelim task, we had to shoot a video for a band called Acres of Life. The song we shot was called Doc Vs Cupid.


We had a very restricted time limit for this project and so we opted for multiple steady shots since it would otherwise be very time consuming. It would also be easier to edit seeing as it was a video for a band (quick, snappy editing would work best) and such shots would be the best to work with. We started off with a wide shot followed by a midshot and a close up of the lead singer. This was the most convenient order to film in since it required the least amount of movement of the equipment. We them moved on to the midshot and close up of the guitarist followed by the same for the drummer. Since we were in a good position in terms of time, we decided to do the slightly more ambitious high angle shot of the drummer. Finally, we ended by getting the last shots of the bassist.
I think the shots worked quite well given the time limit we had and we knew that we could make the final product look good after the editing process.



There were four main jobs in this project (cameraperson, director, playback and assisstant) and we all had a decent amount of time at all those four positions. The cameraperson operated the camera based on the director's instructions, the director framed the shot by watching the large screen and also shouted out the directions (standby, roll camera, playback, action, cut). The person doing the playback was in charge of playing and pausing the music according to the director's instructions. They would shout "playback in 3,2,1" before playing the track to give the  band and the director a cue to start. The assisstant's job was to help the director and move the camera around from one place to another. He/She would also make sure everything was in order.
We worked well in terms of a team: our planning was good and when it came to the shoot we all worked as planned. We listened to the director at the time and responded well to their directions. We communicated well.


Because we were the last group, we had the least amount of time to edit. This did pressurise us slightly since the other groups were done and the style of editing for this project was slightly different and it took us a while to get the hang of it. However once we did, we got on with the editing rather well and we were quite happy with the final product. Having said that, if we had more time we would've worked more on the editing and it could've possibly improved the final product.


The way we edited this sequence was different from the way we did our thriller: for this project, we laid out all the usefull shots/footage on top of each other on the timeline. They were all synched with the song and we then cut bits of shots from each of those footage sequences and used it for our final project. Also, we chose the shots sensibly since our bit of the song involved a guitar and drum solo and we had to draw significance to them without having the shots too long. We then added in extreme close ups of the drumsticks and guitar strings.

This song would be part of the emo/rock/scream genre and since it had a high tempo, we decided that the appropriate mood would be created if we had lots of cuts which would work with the high tempo of the song.

We made the visuals match the right beats and characters of the band: as I mention before we had a guitar and drum solo in our bit of the track and we matched their close ups appropriately to the point in the track. We alse ensured that it was perfectly in sync.

We can assume the target audience of this song to be teenagers and fans of the emo/rock music genre and in terms of audience appeal, the video fits the song perfectly and so would appeal to this target audience.

This what the final product looks like. We shot and edited the last 59 seconds.