Wednesday 14 December 2011

Final Product

After the whole post production process, this is the final product we came up with:

Sunday 11 December 2011

Digipak and Advert - Penultimate Draft




Editing Process

We had to give real importance to the editing of our video because the look of our idea and theme would only be demonstrated if it was edited properly. We used Final Cut Pro to edit our video which we were all comfortable with using.


We first started of looking at all our footage to decide which shots were good and we could use, and those that we couldn't. As we were doing that, we also put markers on the shots so we knew which bits of the shot were useful. After doing all that which took up a lot of time, we finally began to cut the shots. It was quite intimidating at first because of the large number of shots that we had and because there was so much we could do with this video, we didn't know where to begin from. Also, we didn't have a standard format to follow with our video because it has no narrative element - it is solely performance. Anyway, the next step was to start to put our shots in sync with the music on the timeline which took up a lot of time because we had a lot of shots to sync up.

                                                    This is what the timeline looks like

We then started cutting the shots according to the music which was quite random. This was a big mistake because we starting losing focus and our video was turning out to be completely different to what we had in mind. We lost a lot of time because of this and we had to start from scratch after realising this. However, the new edit looked much better and it helped maintain our focus on bringing out the main idea of randomness in our video, yet letting us have new ideas that fit in our intentions as well. We started editing it on the beat and we used markers to help us mark the beat at times. The editing looked very snappy, which was what we were going for.

We carried on doing this for the entire video, often leaving gaps in the song which had bits that we didn't know how to work with. We decided to tackle those later on or after we got some ideas for it. Our video was becoming repetitive and we thought this was becoming an issue because the viewer would lose interest after a while. We then decided to cut one verse of the song to make it shorter so it wouldn't be as long and dragging. We also cut off a bit from the beginning which wouldn't match the editing style of our video and would give the viewer a different idea of the video than intended.

Our editing included a lot of cropping of shots which resulted in a lot of different black boxes that could be seen. After our edit, we moved the file to colour, where all these black shades could be turned to one single shade of black so that the boxes wouldn't be an issue. This was the last step to our edit. It was then uploaded to Youtube where it could be available for everyone to see.