Changing our idea

After we received some feedback for our idea, we tried to develop it further to try and make it more interesting. We thought of a couple more ideas that we could add to this, but ultimately we figured out that it would not work out because it would still be very simple resulting in an unentertaining final product.

We thought of different concepts and songs we could use and settled on the song 'Baby Loves Me' by The EEls. The concept we thought of was lights, and how light reveals something that you may not normally see.

This is our final idea, we simply need to develop it more in order for it to work. We even tested this lighting concept in the studio, which looked really good as long as the narrative/performance elements were figured out.

This is the song we chose:

Pitching our idea

On Friday 23rd, we pitched our idea to Luke. He thought that it was too simple and straighforward - a couple arguing and then getting back together - it was nothing out of the ordinary.
He said that we needed to come up with more exciting for it so that it doesn't seem too cheesy.

Choosing a final track

After everyone was done with their pitch, we were divided into groups. I'm in a group with Emma Styles and George Spooner.

We further developed each one's idea and after a lot of discussion, we decided to settle for George's idea.

His idea is of a man and woman going to troubles in their relationship, but eventually getting back together. This is also connected to a performance element where the main character (the man) is playing his guitar and singing at a bar.

This idea is for the acoustic version of the song Wheels by Dave Grohl of Foo Fighters.
There isn't an official video for this song which is a good thing for us.

Response to Initial Pitch

After my pitch, we had a feedback session from the people in my class. This was useful especially because they were part of the age group of the target audience that I had in mind.

In terms of the comic book themed idea, most of the people really liked it. They thought it was original and unique, however the technicals of animating the footage would need to be figured out.

These are some videos that I was suggested to watch. They have the same comic book theme that I would want for my video.

In terms of my multiple-narrative idea, it wasn't liked as much as the first one.
It sounded complicated, but mainly, it needed to be developed more. 

Pitching Initial Ideas

After coming up with our initial ideas, we had to do a powerpoint pitch to introduce them to other people in our class.
This is the presentation I put together:

Pop video pitch

View more presentations from hurtwoodhousemedia5.

Initial Ideas

As the first step to coming up with ideas for our A2 Pop Video, I looked up different songs I would like to use for it. Not only do we have to like the song, we also have to make sure the video treatment for it is going to be different from the original one.

The initial idea I came up with was to have three different narratives that seem completely incoherent however towards the end of it, they all turn out to be linked.
The first narrative concept that I had was to have it set in a shelter in a war zone and perhaps have the start of a love story between a young boy and girl.
The second narrative was to have a man at a wedding altar, waiting for her fiancé to turn up.
The third narrative would include a man sitting on a bench in real time, while the background (maybe a street) behind him would be fast forwarded.
Towards the end of the video, we would find out that the people in all three narratives are the same, however they are in different stages of their life.

I really like the song Open Your Eyes by Snow Patrol, and I was keen on designing a video based on this song. The current video for this song is a footage from a French film called C'etait un Rendevous. It consists of a car driving around Paris throughout the song until a man comes out of his car to meet his girlfriend at the end of it.




The song Zombie by the Cranberries is another good one, however it didn't match the concept I had in mind and so it had to be ruled out eventually.



Another concept I had, was to have the whole music video in the theme of a comic book. Real characters could either be animated to look like a comic book character or the narrative could actually be a comic book film.

The song Bulletproof by La Roux would be a good song choice for this concept because it is quite upbeat, energetic and fun.
Their current video might be similar to the one I have in mind because it focuses around a unique visual concept - in this case the special effects with the maze-like set. However, the actual concept is different.

Keith Negus

Keith Negus on Prezi